a writer and content strategist.
I’m a wordsmith who’s at home in all sorts of media, whether it’s the classic ink-and-paper or the digital playground.
Check out my workLucky enough to have always enjoyed wielding words, I built a career around them.
My journey started with a fascination for storytelling, and it’s led me to explore different avenues: journalism, PR, events, and both traditional and online media. My extensive experience has helped me understand how to tailor writing for different platforms and audiences.
But at the core, it’s the love for crafting compelling narratives that keeps me going. There’s always something new to discover in content strategy, research, and of course, sharpening my writing skills—the heart of everything I do.
Tapping on local humour to get parents engaged with our key message: Keeping children safe, healthy, and happy.
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A deep dive into the marketing trends that shaped the digital landscape of 2021.
Read Online
A special project that reimagines national heroes as pandemic frontliners to commemmorate National Heroes’ Day.
View Case StudyLet’s chat! Always down to brainstorm some creative magic.
