Brand/Acquisition
Aptamil Singapore (AptaAdvantage)
Mum Smarts and Immunity Truths
When Aptamil Singapore (AptaAdvantage) called for a branding campaign that would highlight Aptamil Immuno-Nutrients, it was answered with a complete rollout that stands out from its competitors.
Getting the message of nutrition and immunity across was a matter of using local humour and getting parents engaged with what they prioritize the most: Keeping their children safe, healthy, and happy.
The results from the campaign were repurposed for social posts and ads, as answers from the poll made for great parenting insights that served beneficial for both audiences and brand.
What I Did
- Content Strategy
- Concept Ideation
- Creative Direction
- Copy + Storyboarding